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Matt's Blog
I write about belonging, technology, leadership, and the places where they intersect. New posts appear when I have something worth saying, which is less often than the algorithms would prefer.
Technology


AI Can Write Code But Can't Comfort a Crying Child
There's a popular idea floating around right now that AI is going to take over the easy jobs and leave humans with the hard ones. It's backwards. AI is extraordinary at the hard things. Give it a complex coding problem, a research brief, a financial model, a 10,000-word document to summarize. It will outperform most humans, most of the time, in ways that would have seemed impossible five years ago. But ask it to sit with a crying child until the crying stops? To notice that s

Matthew Kaufman
3 days ago


AI Tools for Camp Professionals: Homebase and Tidio
Every camp director knows the two bottlenecks that eat up the most time in the off-season: managing your team's schedule and answering the same parent questions over and over. "What time is drop-off?" "Is there a payment plan?" "My child has allergies, who do I contact?" These aren't complex problems. They're repetitive ones. And repetitive problems are exactly where the right tools can give you hours back. This week, we're looking at Homebase for scheduling and team manageme

Matthew Kaufman
Mar 14


AI Tools for Camp Professionals: Vyond and Grammarly
Camp professionals wear a lot of hats. You're writing parent emails in the morning, building staff training materials in the afternoon, and drafting social media captions at night. Two of the most time-consuming parts of that workload are creating video content and making sure your written communication sounds polished, clear, and on-brand. This week, we're looking at two tools that tackle those problems from very different angles: Vyond for animated video creation and Gramma

Matthew Kaufman
Mar 7


AI Tools for Camp Professionals: Missive and Hootsuite
Your camp office has a communication problem. Not the kind where people aren't talking. The kind where they're talking everywhere: email, text, Instagram DMs, Facebook messages, and that one parent who still calls the main line. Meanwhile, your social media goes quiet every March because enrollment season swallows all your time. This week, we're looking at two tools that tackle different sides of camp communication. Missive puts all your team's conversations in one place, whi

Matthew Kaufman
Feb 28


AI Tools for Camp Professionals: Lindy AI and Tango
Every camp director I know wears at least five hats. You're scheduling staff, emailing parents, updating your website, training new counselors, and somewhere in between, trying to remember whether you responded to that facilities vendor from last Tuesday. The promise of AI isn't that it replaces any of those hats. It's that it helps you switch between them a little faster and with fewer things falling through the cracks. This week, I'm looking at two tools that tackle two ver

Matthew Kaufman
Feb 21


AI Tools for Camp Professionals: Opus Clip and Canva Magic Studio
Your camp produces more content than you think. Every event, every performance, every silly moment at the pool is a potential marketing asset. The problem isn't capturing it. Most camps have staff or parents snapping photos and shooting video all summer long. The problem is turning that raw material into something polished enough to post, and doing it fast enough that the moment still feels fresh. Two AI tools are making that process dramatically easier. One takes your long v

Matthew Kaufman
Feb 14


AI Tools for Camp Professionals: Shortwave and Trevor AI
Camp directors spend a surprising amount of time managing two things: email and their own schedule. Parent questions pile up. Staff requests multiply. And somewhere between the registration inquiries and the maintenance emergencies, your carefully planned day disappears. This week I'm looking at two AI tools that tackle these challenges directly. One promises to transform how you handle email. The other wants to help you actually accomplish what you set out to do each day. Sh

Matthew Kaufman
Feb 8


AI Tools for Camp Professionals: Descript and Synthesia
If you've ever filmed a staff training video and then realized you said "um" forty-seven times, this post is for you. Video has become essential for camp operations. We use it for staff training, parent communication, marketing, and documenting everything from emergency procedures to activity instructions. The problem? Creating professional video traditionally required expensive equipment, editing skills most of us don't have, and hours we don't have either. This week I'm loo

Matthew Kaufman
Jan 31


AI Tools for Camp Professionals: ClickUp AI and Pictory
If you run a camp, you know the off-season is when the real planning happens. Staff schedules, program development, marketing campaigns, parent communications. The to-do list never stops growing. This week I'm looking at two AI tools that tackle different parts of that workload. ClickUp AI helps you manage projects and keep your team organized. Pictory turns your written content into videos without a film crew. Both are designed to save time, but they work in very different w

Matthew Kaufman
Jan 24


AI Tools for Camp Professionals: Fathom and NotebookLM
Camp directors spend a surprising amount of time in meetings. Board meetings, staff meetings, parent conferences, vendor calls. And after each one, there's the scramble to remember what was said, who committed to what, and where you put those notes from last month. This week I'm looking at two AI tools that tackle information overload from different angles. Fathom records and summarizes your meetings so you can actually be present in the conversation. NotebookLM turns your do

Matthew Kaufman
Jan 17


The Robots Are Coming. Campfires Just Got More Important.
For decades, we told young people the same thing: learn the hard skills. Master calculus. Write code. Memorize facts. The soft skills, we said, were nice to have. Frosting on the cake. The AI revolution has flipped the table. Algorithms can now perform those hard skills faster, cheaper, and more accurately than any human. But an algorithm cannot read a room. It cannot navigate a complex political conflict. It cannot rally a team after a failure or build trust with a skeptical

Matthew Kaufman
Jan 15


AI Tools for Camp Professionals: Genspark and Reclaim AI
Every camp director I know has the same complaint: there's never enough time. Between parent emails, staff training materials, board presentations, and the actual work of running a program, the hours disappear faster than bug spray in July. This week I'm looking at two tools that tackle this problem from opposite angles. Genspark is an AI workspace that helps you create almost anything you need, from slide decks to research reports to videos. Reclaim AI takes a different appr

Matthew Kaufman
Jan 10


AI Tools for Camp Professionals: Looka and Otter AI
Every camp has moments that require professional polish on a tight timeline. Maybe you're launching a new specialty program and need a logo by next week. Or you just finished a two-hour board meeting and realize nobody took notes. These are the kinds of problems that used to require hiring outside help or hoping someone on staff had hidden talents. This week, I tested two AI tools that tackle very different challenges: Looka for brand design and Otter AI for meeting documenta

Matthew Kaufman
Jan 3


AI Tools for Camp Professionals: Lindy AI and Granola
Running a camp means wearing a dozen hats before lunch. You're answering parent emails, scheduling staff meetings, updating the website, and somehow still trying to remember what was decided in yesterday's leadership huddle. This week I'm looking at two AI tools that tackle different parts of this chaos. Lindy AI is an automation platform that can handle repetitive tasks across your apps. Granola is a meeting note-taker that works without the awkwardness of a bot joining your

Matthew Kaufman
Dec 27, 2025


AI Tools for Camp Professionals: Quso.ai and Motion
Two tools that could save you hours every week. If you're like most camp directors, your to-do list is a living document that grows faster than you can check things off. And somewhere on that list, probably near the bottom where it's been sitting for months, is something like "post more on social media" or "finally get organized." This week, I'm reviewing two AI tools that tackle those exact problems. Quso.ai turns your long videos into short, shareable clips for social medi

Matthew Kaufman
Dec 19, 2025
Choosing the Right AI for Your Camp: A Comparison of Claude Opus 4.5, GPT-5.2, and Gemini 3
You need AI tools that work for your camp. Three companies now offer AI assistants capable of writing emails, drafting schedules, creating training materials, and more. Each tool has strengths and weaknesses. This guide breaks down Claude Opus 4.5 from Anthropic, GPT-5.2 from OpenAI, and Gemini 3 from Google. After reading this, you will know which AI fits your specific needs. The Three Models at a Glance Anthropic released Claude Opus 4.5 on November 24, 2025. OpenAI launche

Matthew Kaufman
Dec 14, 2025


AI Pulse: How Camp Pros Can Start Using Google's AI Tools: No New Platforms Needed
Starting your AI journey doesn't require learning entirely new platforms or overhauling your tech stack. Google has been quietly integrating powerful AI features into tools you already use every week: Gmail, Docs, Sheets, Drive, Meet, and NotebookLM. You don't need new platforms to start. You need clear use cases and simple routines. Today's focus is on six Google AI applications at the "application layer." These are tools you touch regularly. Your team knows them. AI sits on

Matthew Kaufman
Dec 13, 2025


Sunday AI Blog: New Lab Advances, Practical Tools, and Safety Steps for Camps
This week brought steady movement across the major AI labs. The updates from OpenAI, Google, Meta, Anthropic, and Microsoft point toward a clear direction. Tools are becoming faster, more affordable, more controlled, and more grounded in safety. These shifts matter for camps because your teams depend on clarity, reliability, and trust when using new systems. Have you noticed how AI conversations have shifted from "Will this work?" to "How do we use this safely?" That's exactl

Matthew Kaufman
Dec 7, 2025


Saturday AI Blog: Two Tools to Tighten Camp Systems and Save Hours Every Week
Ever feel like your camp office is drowning in scattered notes, endless drafts, and routine planning tasks? You're not alone. Most camp offices lose hours each week to the same repetitive work that could be streamlined with the right tools. This week, we're diving into two game-changing tools that can transform how you handle daily operations. Taskade helps you organize and plan with AI-powered structure, while Gemini Tasks speeds up writing and editing inside Google Workspac

Matthew Kaufman
Dec 6, 2025


AI and Camp Weekly Summary: How This Week's Breakthroughs Shape Your 2026 Camp Operations (Sunday, November 30, 2025)
This week marked one of the busiest stretches in AI news since early fall. Major platforms released new features. Analysts published adoption reports that caught everyone's attention. School districts and youth programs announced shifts in how they use automation that will ripple through our industry. These stories give you a clear view of where technology is heading and how it will shape camp operations in 2026 and beyond. AI growth affects how families think about safety, c

Matthew Kaufman
Nov 30, 2025
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