I never cared for the advice about not biting off more than you can chew. Small goals tend to produce small results. Danny was already a superstar counselor when he decided his last summer would be the best any counselor had ever had, and he built a season-long quest that every one of his campers had a part in. The word sometimes sits in the title on purpose, because this only works when you are genuinely on fire about the thing.
This is the short version. The full lesson, with the story behind it, is in the book.
Take The Summer Camp MBA with you, or get the field notes by email while you work through the lessons here.